About Us

Established in 2009, the Association of Green Funeral Directors has four main objectives.

To enable funeral directors (FD's) to better position themselves to attract the increasing numbers of people seeking green products and services whilst adopting more green practices in more aspects of their work.

To help members of the public find funeral homes in their area which are willing to provide more sustainable and 
eco-friendly options in the funerals they carry out.

To encourage and reward innovative green working practices within the funeral industry. 

To hold the yearly Good Funeral Awards which recognizes all those in the industry who are offering the best service and/or products to their customers. The first awards ceremony was held in 2019 and has now become a major industry awards ceremony alongside a bi-annual exhibition. 

A dedicated team and members, to assist you with any questions you may have about the funeral industry.

Members

145

Associate Members 

48

Staff

2

Established

2009

Meet Our Team

William Wainman

President of the AGFD


Holly Lyon-Hawke

Committee Member

Holly Lyon-Hawk is a multi-award winning holistic funeral director as well as an end of life Doula for both people and pets. Along with her own freelance work Holly has founded DIY Funerals UK with a vision to help bring a more holistic, person centred approach to supporting families in caring for their dead and creating beautiful family led funerals. Holly has also founded Pet End of Life Support, PELS to help pet and pet owners have a more positive experience at the end of their pets life. Holly has represented both the Good Funeral Guide and End of Life Doula UK in discussions with the government regarding best funeral practice.